AT&T rolls out major upgrade for customers as it rivals T-Mobile [Yahoo! Finance]
AT&T Inc. (T)
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Source: Yahoo! Finance
In response, AT&T, struggling with rising customer losses, has made a bold upgrade to a digital service for customers – a move that gives T-Mobile a run for its money. Over the past few months, T-Mobile has been enforcing a “digital transformation” that aims to make customers more dependent on its T-Life app for significant account changes, such as phone upgrades and adding new lines, etc. It also involves further simplifying the customer experience by exploring artificial intelligence capabilities. For example, in December, T-Mobile rolled out a digital switching tool called “Easy Switch” on its T-Life app and website. The tool, which uses AI , pairs consumers from rival carriers with competitive offers and lets them switch to its network digitally in 15 minutes or less, minimizing the need for customer service assistance. By 2027, T-Mobile expects to shore up $3 billion in savings from its artificial intelligence and digital initiatives. At a UBS conference in December ,
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Earnings
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Sec Filings
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