Scalable Summit: The $37B Creator Economy's Next Chapter Starts Here [Yahoo! Finance]
AT&T Inc. (T)
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Source: Yahoo! Finance
Now the focus is scale. U.S. creator ad spend hit $37 billion last year, growing nearly 4 times faster than the rest of the media business. As that money flows in, the conversation changes: how to make that investment work, how to measure it, how to build the infrastructure underneath it. Kaya Yurieff and Jasmine Enberg co-founded Scalable, an independent media company covering the business of the creator economy. They host the inaugural Scalable Summit on May 6 in Los Angeles.???????????????? Photo courtesy of Scalable The industry doesn't need more panels explaining why creators matter. The people spending that money already know. What they need is a place where the operators can compare notes in public, where the people spending the money sit next to the people building the tools and running the platforms. The Proximity Principle: What the Creator Economy Can Learn from Bell Labs We've seen this kind of leap before. In the mid-twentieth century, one lab changed the traje
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