What Will Entertainment Industry Schmoozefests Look Like In The Future? [Forbes]
AT&T Inc. (T)
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Source: Forbes
Day Five at Cannes Lions 2019 (Photo by Christian Alminana/Getty Images For Cannes Lions)The roster of cancelled industry schmoozefests amid COVID-19 is long: the film/tech/music festival South By Southwest, theater owners’ CinemaCon, the ad industry’s Cannes Lions, San Diego Comic-Con’s pop culture explosion, among much else.Asking hundreds or thousands of industry insiders and their fans to come together in person – where they in normal times cut deals, eat meals, party hearty, see stars, trudge through densely packed exhibit halls, watch early showcases of upcoming entertainment offerings – just isn’t going to work amid the pandemic and its lingering after effects. Whenever COVID-19 recedes, it may still be a very long time before these kinds of mass gatherings can be confidently held.The wreckage of those cancelled shindigs leaves lots of questions, but two in particular: how to replace the events’ central role in conducting the business of entertainment this year, and what those
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