Taoping Cooperates with Baidu and ZMT Network Technology for Taoping API to Connect with Third-Party Online Ad Platforms
Taoping Inc. - Ordinary Shares (TAOP)
Company Research
Source: GlobeNewswire
SHENZHEN, China, March 03, 2020 (GLOBE NEWSWIRE) -- Taoping Inc. (NASDAQ: TAOP, the “Company”), a leading provider of internet-based smart display screens, and a new-media ecosystem that enables targeted advertising and online retails, today announced its cooperation with Baidu Inc. (Nasdaq: BIDU) and Beijing ZMT Network Technology Co., Ltd. (“ZMT Network Technology”), for Taoping Smart Cloud API to integrate with the two companies’ advertising platforms, Baidu Juping and ZMT Smart Screen. Taoping Smart Cloud Platform has implemented the latest Real-Time Bidding (“RTB”) technology. RTB is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With RTB, advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. After building API integration with third-party Demand-side platforms (“DSP”) and Ad Exchange (“ADX”)
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