Brands like HP and Apple try film to reach young consumers who skip commercials [Los Angeles Times (CA)]
Molson Coors Beverage Company Molson Coors Brewing Company Class A (TAP.A)
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Source: Los Angeles Times
Brands like HP and Apple try film to reach young consumers who skip commercials Harbinder Singh was skeptical about arranged marriages, but when he received a photo of his potential wife-to-be, he was wowed. “The charm, the smile, the personality ... it shines right there,” he said. Arvinder, a young woman in her early 20s in India, was also love-struck by Harbinder’s picture. She saw the New Yorker’s kind, loving eyes — a smile that seemed to be directed at her. A thing as simple as looking at an old-fashioned, physical photograph sparked a whirlwind romance and a lifetime of love — all of it captured in a five-minute documentary, “At First Sight,” posted online and shown as part of a larger series at the Tribeca Film Festival in April. But it wasn’t just a heartwarming tale — it was also a subtle pitch for photo printers, with the YouTube version ending with the tagline, “What memories will you print?” followed by “HP keep reinventing.” Since the dawn of TV, entertainment and adv
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TAP.A
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- 3/5/24 - Form 4
- 3/5/24 - Form 4
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