Molson Coors Acquires America's No. 1 Independent RTD Cocktail Brand [Yahoo! Finance]
Molson Coors Beverage Company Class B (TAP)
Last molson coors beverage company class b earnings: 4/30 07:00 am
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Source: Yahoo! Finance
The deal positions Molson Coors as a top-five supplier in the fast-growing ready-to-drink (RTD) cocktail category, according to the company. Monaco, launched in 2012, has grown into the No. 1 independently owned RTD singles cocktail brand in the U.S., driven by strong performance in convenience and independent retail channels. With the transaction now closed, Molson Coors said it plans to scale the brand nationally while maintaining continuity for existing customers, distributors, and consumers. “As we move forward, we're committed to protecting what's made Monaco a leader in RTD cocktails over the past 14 years,” said Brian Feiro, president of U.S. sales for Molson Coors. “That means having the right people and systems in place to support the integration phase for all of our partners and Monaco's many fans out in the market.” More than 80 members of Monaco's sales team will join Molson Coors as part of the transition. The company said those employees will continue to support M
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