Dos Equis revives ‘Most Interesting Man' ads as beer sales struggle [Yahoo! Finance]
Molson Coors Beverage Company Class B (TAP)
Last molson coors beverage company class b earnings: 4/30 07:00 am
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Source: Yahoo! Finance
Sales of the Heineken-owned Mexican lager dropped last year, mirroring a broader industry decline as drinkers consume less beer. Executives hope the once-popular campaign will reignite interest in the nearly 130-year-old brand. “The beer category as a whole has had a tough time,” said Alison Payne, chief marketing officer of Heineken USA. But during the 10 years of the campaign, which launched in 2006, Dos Equis' volume tripled, so “we have high hopes that this will spark sales.” The campaign first premiered 20 years ago and became a pop culture sensation. The ad inspired parodies on “Saturday Night Live” and made the actor, Jonathan Goldsmith, a recognizable face. He's returning to the role in a 60-second ad that debuts Monday during the College Football Championship on ESPN. Dos Equis could use the attention. For the full year of 2025, retail sales dropped 8%, far worse than its competitors Modelo and Corona, which both slipped 2%, according to NIQ data provided to CNN from B
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News
- Why Molson Coors (TAP) Shares Are Sliding Today [Yahoo! Finance]Yahoo! Finance
- Molson Coors's Quarterly Earnings Preview: What You Need to Know [Yahoo! Finance]Yahoo! Finance
- Molson Coors Beverage (NYSE:TAP) had its "underweight" rating reaffirmed by analysts at Barclays PLC.MarketBeat
- Dos Equis revives ‘Most Interesting Man' ads as beer sales struggle [CNN]CNN
- Molson Coors Beverage (NYSE:TAP) had its "underperform" rating reaffirmed by analysts at BNP Paribas Exane. They now have a $40.00 price target on the stock.MarketBeat
TAP
Earnings
- 11/4/25 - Miss
TAP
Sec Filings
- 1/2/26 - Form 4
- 1/2/26 - Form 4
- 12/3/25 - Form 144
- TAP's page on the SEC website