Coors Light® Announces New "Chill Amplified" Music Platform Headlined by Lainey Wilson, LL COOL J, Mt. Joy and Tainy [Yahoo! Finance]
Molson Coors Beverage Company Class B (TAP)
Last molson coors beverage company class b earnings: 4/30 07:00 am
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Source: Yahoo! Finance
CHICAGO May 6, 2024 /PRNewswire/ -- Coors Light is launching "Chill Amplified," a new music platform made to help drinkers discover the chillest places in music and unlock perks like VIP access to top artists, concerts and backstage experiences. As part of Chill Amplified, Coors Light is partnering with some of the biggest names in music to help drinkers choose chill across various musical genres including GRAMMY award-winning Country sensation, Lainey Wilson , hip-hop icon LL COOL J, indie rock headliners Mt. Joy , and iconic producer and reggaeton artist Tainy. Chill Amplified will bring Coors Light and music to life everywhere through covetable artist-inspired merch, retail point of sale, and limited-edition packaging where consumers can enter for a chance to win VIP experiences like premium tickets, concert activations and exclusive meet-and-greets with Coors Light's roster of artists. "Our new music program is inspired by something really simple– when Coors Light and music
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