Miller Life Is Debuting Dive Bar Inspired Hot Sauce On Monday [Forbes]
Molson Coors Beverage Company Class B (TAP)
Last molson coors beverage company class b earnings: 4/30 07:00 am
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Source: Forbes
The same brand that introduced its fans to dive bar-flavored ice cream bars and chocolate truffles is now offering dive bar inspired hot sauce. Miller High Life has teamed up with Chef Sam Davis-Allonce of the cult-favorite hot sauce brand, , a cult favorite hot sauce brand, to come up with a hot sauce that tastes like a dive bar, which is aptly named Dive Bar Hot Sauce. “Miller High Life is no stranger to taking a seasonal staple and giving it the dive bar High Life treatment,” says Frank Cirone, senior marketing director of the economy portfolio at Molson Coors. “We've ‘dive bar-ified' everything from ice cream to chocolate to gingerbread and now hot sauce.” Starting at noon EST on April 29, fans can head to purchase a bottle of this hot sauce for $12, which is the same price to snag a 12-pack of Miller High Life. There are only limited quantities of this hot sauce, and for those who missed out on getting a bottle of their own, they can enter to win a bottle of Dive Bar Hot S
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