Miller Lite Unveils New Creative Platform, "Legendary Moments Start with a Lite," Starring Christopher Walken [Yahoo! Finance]
Molson Coors Beverage Company Class B (TAP)
Last molson coors beverage company class b earnings: 4/30 07:00 am
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Source: Yahoo! Finance
CHICAGO Jan. 8, 2026 /PRNewswire/ -- Making plans is easy. Keeping them? Not so much these days. Miller Lite is stepping in to help make getting together feel a little easier—and a lot more worth it. Enter "Legendary Moments Start with a Lite," the brand's new creative platform starring Christopher Walken, designed to remind people that the moments we remember most start with a buddy over a beer. Developed by Leo Chicago, the new 360 creative platform, which will appear across TV, social, influencers, and retail, showcases the evolution from celebrating legendary stories of the past 50 years to inspiring new moments right now. The message is simple: say yes, grab a beer, see your friends and let the legendary moment unfold. Leading the platform is Christopher Walken, whose unmistakable presence has a way of making even the smallest plans feel like a good idea. With 60% of U.S. adults admitting they cancel plans at least once a month,¹ he's answering fan woes by encouraging people
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- 11/4/25 - Miss
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Sec Filings
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