Bombas Teams with Taboola to Drive 300% Return on Ad Spend Using Taboola's Performance Advertising-Focused Bidding Technology Called Maximize Conversions
Taboola.com Ltd. - Ordinary Shares (TBLA)
Company Research
Source: GlobeNewswire
NEW YORK, April 17, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the results of a successful holiday advertising campaign with comfort-focused apparel brand Bombas, driving 300% Return On Ad Spend (ROAS) in November 2023. Bombas, a trusted Taboola partner since 2016, is a comfort-focused apparel brand that donates a specially-designed item to those facing housing insecurity for every item sold. Ahead of the 2023 holiday season, Bombas set a goal to drive as many conversions as possible, keeping costs at a minimum. To drive success, Bombas used Taboola’s Maximize Conversions, an automated bidding solution that enables advertisers to evolve beyond manual and time-consuming cost per click (CPC) bidding optimizations, in favor of simply specifying a budget and having Taboola’s algorithm automate the CPC bid to drive as many conversions as possible, while staying within budget. Through this, in Q4, Tabool
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News
- Taboola Introduces Taboola Select, Empowering Large Advertisers to Drive Performance Campaigns on a Curated Set of the World's Most Trusted PublishersPR Newswire
- Taboola.com Ltd. (NASDAQ: TBLA) had its "buy" rating re-affirmed by analysts at B. Riley. They now have a $5.25 price target on the stock.MarketBeat
- Taboola Introduces Taboola Select, Empowering Large Advertisers to Drive Performance Campaigns on a Curated Set of the World’s Most Trusted PublishersGlobeNewswire
- Taboola to Release First Quarter 2024 Financial Results and Host Earnings Conference Call on May 8, 2024GlobeNewswire
- Taboola.com Ltd. (NASDAQ:TBLA) Has Found A Path To Profitability [Yahoo! Finance]Yahoo! Finance
TBLA
Earnings
- 2/28/24 - Beat
TBLA
Sec Filings
- 4/23/24 - Form ARS
- 4/23/24 - Form DEF
- 4/12/24 - Form PRE
- TBLA's page on the SEC website