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Stock impact report

Taboola Launches Realize+, an Agentic AI System Turning Advertiser Goals Into Outcomes and Expands Agentic Capabilities by Opening its Platform to Claude Skills

Taboola.com Ltd. - Ordinary Shares (TBLA) 
Company Research Source: GlobeNewswire
NEW YORK, April 23, 2026 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced the launch of Realize+, the next phase of Taboola’s performance marketing platform, Realize. Realize+ is an agentic system that helps performance marketers unlock more conversions beyond search and social. It continuously makes and executes campaign decisions, helping drive incremental results, while reducing manual effort. Taboola estimates that around 80% of marketers would increase investment in the open web if it offered automated, AI-powered campaign solutions that they get from the walled gardens. Additionally, nearly 86% say they would allocate up to a quarter of their performance budgets to the open web if such capabilities were available.* Realize is a technology platform that helps advertisers achieve outcomes at scale, leveraging Taboola’s unique supply, first-party data, and AI. It enables performance campaigns acro Show less Read more
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