New Study: AI Ads Match Human Creative in Major Report from Columbia University, Harvard University, Technical University of Munich, and Carnegie Mellon University; Taboola Data Shows AI W...
Taboola.com Ltd. - Ordinary Shares (TBLA)
Company Research
Source: GlobeNewswire
NEW YORK, Jan. 28, 2026 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced the findings of a major field study conducted in collaboration with researchers at Columbia University, Harvard University,Technical University of Munich, and Carnegie Mellon University. The research provides the first-ever look at how generative AI (GenAI) compares to human creativity in driving consumer action by analyzing large-scale real-world ad performance. While GenAI has revolutionized production speed and cost, its impact on actual performance has remained a subject of intense debate. The new study, titled, "AI Ads That Work: How AI Creative Stacks Up Against Humans,” analyzed hundreds of thousands of live ads running on Realize, Taboola’s performance advertising platform, totaling more than 500 million impressions and 3 million clicks. Key insights from the academic research include: GenAI ads perform just as well as hum
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News
- Down 20.5% in 4 Weeks, Here's Why Taboola.com (TBLA) Looks Ripe for a Turnaround [Yahoo! Finance]Yahoo! Finance
- Taboola.com (TBLA) was upgraded by Zacks Research from "hold" to "strong-buy".MarketBeat
- Taboola.com (TBLA) was downgraded by <a style="font-weight:bold" href="https://www.wallstreetzen.com/newsletters/zen-ratings?ticker=TBLA&utm_campaign=getratings&utm_medium=online&utm_source=MarketBeat">Wall Street Zen</a> from "strong-buyMarketBeat
- Taboola to Participate in Upcoming Investor ConferencesGlobeNewswire
- Taboola.com (TBLA) had its price target raised by Rosenblatt Securities from $6.00 to $7.00. They now have a "buy" rating on the stock.MarketBeat
TBLA
Earnings
- 2/25/26 - Beat
TBLA
Sec Filings
- 3/3/26 - Form 4
- 3/3/26 - Form 4
- 3/3/26 - Form 4
- TBLA's page on the SEC website