New Study: AI Ads Match Human Creative in Major Report from Columbia University, Harvard University, Technical University of Munich, and Carnegie Mellon University; Taboola Data Shows AI W...
Taboola.com Ltd. - Ordinary Shares (TBLA)
Company Research
Source: GlobeNewswire
NEW YORK, Jan. 28, 2026 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced the findings of a major field study conducted in collaboration with researchers at Columbia University, Harvard University,Technical University of Munich, and Carnegie Mellon University. The research provides the first-ever look at how generative AI (GenAI) compares to human creativity in driving consumer action by analyzing large-scale real-world ad performance. While GenAI has revolutionized production speed and cost, its impact on actual performance has remained a subject of intense debate. The new study, titled, "AI Ads That Work: How AI Creative Stacks Up Against Humans,” analyzed hundreds of thousands of live ads running on Realize, Taboola’s performance advertising platform, totaling more than 500 million impressions and 3 million clicks. Key insights from the academic research include: GenAI ads perform just as well as hum
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TBLA
News
- Taboola to Announce Fourth Quarter & Full Year 2025 Financial Results on February 25, 2026GlobeNewswire
- Taboola.com (NASDAQ:TBLA) had its "hold (c)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- Investors in Taboola.com (NASDAQ:TBLA) have unfortunately lost 64% over the last five years [Yahoo! Finance]Yahoo! Finance
- Rosenblatt and Benchmark Positive on Taboola.com (TBLA) [Yahoo! Finance]Yahoo! Finance
- Taboola to Participate in 28th Annual Needham Growth ConferenceGlobeNewswire
TBLA
Earnings
- 11/5/25 - Miss
TBLA
Sec Filings
- 1/8/26 - Form SCHEDULE
- 1/5/26 - Form 4
- 12/16/25 - Form 144
- TBLA's page on the SEC website