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Stock impact report

Reach Selects DeeperDive From Taboola, Gen AI Answer Engine Built for the Open Web, to Connect Readers with Timely, Contextual Answers for Topics They Care About

Taboola.com Ltd. - Ordinary Shares (TBLA) 
Company Research Source: GlobeNewswire
NEW YORK, Feb. 05, 2026 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) today announced that Reach has selected DeeperDive, a Gen AI answer engine that lives directly on publisher websites and leverages their own content. As part of the agreement, Reach will use DeeperDive across sites including Express and Daily Star. Today’s publishers face growing challenges from Generative AI-powered search engines that scrape their content, impacting their traffic. Publishers continue to seek out new methods and technologies to stay competitive to ensure reader engagement stays strong, both in the short and long term. Since launching in 2025, many of the world’s top publishers have implemented DeeperDive to meet these challenges head on, including Gannett I USA TODAY Network, India Today Group, BuzzFeed Asia, The Bangkok Post, and more. DeeperDive brings the power of GenAI search engines directly onto publisher websites, tapping into years of proprietary, real-time, high-quality content created b Show less Read more
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