tpay Wins MEFFYS 2026 Award in Payment & Commerce [Yahoo! Finance]
TENCENT HLDGS UNSP/ADR (TCEHY)
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Source: Yahoo! Finance
in the Middle East, Turkey, and Africa (META), has won the MEFFYS 2026 Award in the Payment & Commerce category for its solution, “Enabling Food Ordering & Delivery Payments via Direct Carrier Billing in Türkiye.” Presented by the Mobile Ecosystem Forum in Barcelona, the MEFFYS Awards recognize innovation and excellence across the global mobile ecosystem. The award-winning solution enables food ordering & delivery payments via Direct Carrier Billing through tpay Mobile Türkiye ‘Payguru', allowing consumers to complete transactions using only their mobile number. Payments are directly added to the users' next monthly mobile bills, eliminating the need for bank cards and simplifying the checkout experience. With access to 42.8 million Turkcell subscribers, the initiative expands digital commerce accessibility at scale. In partnership with Tikla Gelsin, the solution supports leading food brands including Burger King, Popeyes, Arby's, Subway, Sbarro, Usta Dönerci, and Usta Pideci, d
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