The NBA is the most popular sports league in China, and esports could be key to more growth [CNBC]
TENCENT HLDGS UNSP/ADR (TCEHY)
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Source: CNBC
The NBA is the most popular sports league in China, and esports could be key to more growth ZDS celebrates with a crowd packed with 76ers Gaming Club fans during the game against Celtics Crossover Gaming during the NBA 2K League Playoffs on July 26, 2019 at the NBA 2K Studio in Long Island City, New York. Steven Freeman | NBAE via Getty Images The partnership assures that the 2K League can key into a region with long-established avid esports viewers. While the stream will re-air on Tencent given the time difference, Chinese audiences will essentially be able to watch the 76ers' and the Minnesota Timberwolves' 2K League teams face off like their Western counterparts on Twitch and YouTube. And according to the NBA, increasing the accessibility and exposure of the esports league could actually bolster the basketball organization's growth efforts in China. The NBA has grown over the years to become China's most popular league What's more, the league has long had a media presence in the
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