Digital-first retailers moving into malls once thought doomed by online shopping [Toronto Globe and Mail (Ontario, Canada)]
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Source: Toronto Globe and Mail
Open this photo in gallery In this Nov. 2, 2018 photo, a patron at the Mall at Short Hills in Short Hills, N.J., passes the Boll & Branch furniture store. Ted Shaffery/The Associated Press Online retailers are getting physical. A growing number of brands born on the internet are now opening brick-and-mortar stores and moving into the suburban malls once considered doomed as more Americans shopped online. But they’re taking it even further by doubling-down on the tactile experience. Online mattress retailer Casper, for instance, is opening stores that allow customers to book naps and test out mattresses before buying. Indochino — the online tailor — decided to borrow from the old Savile Row model where customers can be measured face-to-face for custom suits. Story continues below advertisement “Online brands have embraced clicks-to-bricks,” said Faith Hope Consolo, chairman of Prudential Douglas Ellim
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