Budweiser Wins USA TODAY’s 38th Annual Ad Meter Competition
USA TODAY Co., Inc. (TDAY)
Company Research
Source: Business Wire
“American Icons” emerges as the 2026 reigning commercial New York, NY--(BUSINESS WIRE)--USA TODAY, part of USA TODAY Co., Inc. (NYSE: TDAY), announced Budweiser, an Anheuser-Busch brand, as the winner of the 38th USA TODAY Ad Meter competition.Budweiser’s “American Icons” Super Bowl commercial delivers one of the game’s most stirring emotional moments, pairing its legendary Clydesdales with a soaring American bald eagle in a visually powerful celebration of American spirit. Set to Lynyrd Skynyrd’s iconic song “Free Bird,” the spot taps into Budweiser’s longstanding tradition of cinematic storytelling.Recognized across the marketing and advertising industry, USA TODAY Ad Meter provides a trusted measure of public sentiment tied to the commercials that define the Super Bowl. Approximately 190,000 registered USA TODAY Ad Meter panelists rated commercials from February 4 to February 9 (ending at 12 midnight EST). Participating panelists were required to rank every eligible Super Bowl a
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