Aprimo Unveils Agentic Digital Asset Management (DAM) System to Govern Content for the AI-Driven Enterprise [Yahoo! Finance]
Teradata Corporation (TDC)
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Source: Yahoo! Finance
New innovation transforms digital asset management from a passive system of record into an AI-powered system of action CHICAGO, March 17, 2026 BUSINESS WIRE )--Aprimo, a global leader in digital asset management and content operations solutions, today announced the launch of Aprimo's Agentic DAM , the next evolution of digital asset management designed for an enterprise where AI agents increasingly discover, interpret, and act on content. Building on last year's launch of AI Agents for content operations, Aprimo's Agentic DAM redefines the role of DAM by enabling AI agents to become first-class content consumers. These agents create, review, govern, and personalize content at scale, while maintaining human oversight and continuous compliance. "The way customers discover and buy has fundamentally changed," said Kevin Souers, Chief Product and Technology Officer at Aprimo. "Content is no longer consumed only by humans. AI agents are evaluating and activating content before a pers
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