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Gen Zers say they're hooked on fast fashion, but regret their Shein hauls when the 'high' wears off [Business Insider]

ThredUp Inc. - Class A (TDUP) 
Studies show Gen Z's shopping habits often clash with their interest in sustainability. When the "10-minute Shein high" is over, reality comes crashing down. Maddy Lane, a Gen Z TikToker, shared what it's like in a recent video, showing the detritus of her latest haul all over her bed. Her room was covered in packaging, skirts, and tops, all from the budget fast-fashion site Shein. Lane turned the camera to her face — one of slight embarrassment and regret. Commenters sympathized and said — us too. They were responding to a familiar dynamic, stocking up on cheap clothes they've seen trending even though it grates against their principles. On Lane's Shein haul, she realized half didn't fit right and the other half she didn't even like that much. "Post-Shein clarity," one commenter termed it. Another characterized the feeling after the rush of opening new stuff: "Then life is boring again." Buying weighty hauls for so little reward may seem irrational, but many Gen Ze Show less Read more
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