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0 -0.00187265917602992 0.00580524344569299 0.0165168539325844 0.0421348314606743 0.0411985018726593 0.0486891385767792 0.056179775280899
Stock impact report

Plus-Size Shoppers Are Powering Circular Fashion At ThredUp [Forbes]

ThredUp Inc. - Class A (TDUP) 
Company Research Source: Forbes
On ThredUp , a new online leader in circular fashion, one category is moving faster than the rest: plus-size. The online resale platform reports a nearly 6-to-1 demand-to-supply ratio for extended sizes. ThredUp is actively asking customers to send in more extended-size inventory. The message from the company to plus-size customers is this: we want you and we want your clothes. In a recent interview, leaders at ThredUp described plus-size as a central piece of the company's growth strategy across marketing, merchandising, and technology. Backed by a compelling set of metrics, it's clear that this category moves quickly. “It's important to me personally that we're very deliberate about how we show up in the world in a very inclusive way,” said Kristen Brophy, ThredUp's Senior Vice President of Marketing. “Our goal is to drive inclusion, consistently featuring a variety of ages, ethnicities, body types, including plus-size. It's not negotiable.” That commitment is increasingly visible Show less Read more
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