Teads Launches CTV Performance: A New Way to Optimize and Measure Real Outcomes from Connected TV
Teads Holding Co. (TEAD)
Company Research
Source: GlobeNewswire
NEW YORK, Oct. 23, 2025 (GLOBE NEWSWIRE) -- Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, today announced the beta launch of CTV Performance, an innovative performance solution that tracks exposure to action, bringing accountability to connected TV campaigns for the first time outside of the US. CTV Performance enables advertisers to move beyond traditional CTV metrics like impressions and completion rates, offering a new layer of insight: the ability to track site visits, leads, and sales directly tied to CTV exposure. Built to complement Teads’ broader omnichannel offering, this solution allows brands to use premium streaming environments for awareness and to drive mid-funnel outcomes with measurable impact. “At Teads, we believe every screen can be an outcome-driving screen—CTV included,” said Hugues Templier, CTV Business Lead at Teads. “With this launch, we’re helping bridge the gap between brand and performance while making advanced measureme
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- Teads (NASDAQ:TEAD) had its "sell (d)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- Teads (NASDAQ:TEAD) had its "sell (d)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- Teads (NASDAQ:TEAD) was downgraded by analysts at <a style="font-weight:bold" href="https://www.wallstreetzen.com/newsletters/zen-ratings?ticker=TEAD&utm_campaign=getratings&utm_medium=online&utm_source=MarketBeat">Wall Street Zen</a> frMarketBeat