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Stock impact report

Teads Unveils Global Sports Research Highlighting a Year-Round Attention Opportunity for Brands [Yahoo! Finance]

Teads Holding Co. (TEAD) 
Company Research Source: Yahoo! Finance
Teads Holding Co. New global study of 9,000 respondents reveals how sports moments drive cross-screen engagement, brand discovery, and measurable business impact NEW YORK, March 18, 2026 (GLOBE NEWSWIRE) -- Teads Holding Co. (Nasdaq: TEAD) (“Teads” or the “Company”), the omnichannel outcomes platform, today released new global research showing how major sporting events capture audience attention across multiple screens before, during, and after games. The findings show that sports are no longer just live broadcasts, but extended moments of engagement that create meaningful opportunities for brands to drive real impact. Key global findings include: 56% of sports viewers use a second screen while watching games 47% say seeing a brand advertise during sports moments strengthens their connection to that brand 49% are more likely to purchase when brands advertise consistently across multiple platforms 51% are open to brands they have not previously tried when discovered duri Show less Read more
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