Former Magic Leapers launch a platform for AR experiences [Yahoo! Finance]
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Source: Yahoo! Finance
After years of secrecy, the augmented reality company captured Silicon Valley's imagination with in-device footage, before capping the year with an $827 million raise. The story of the intervening years is one of a massively funded and extremely promising startup struggling to find market fit. Tran exited his creative director role in January 2020, while Couture and Smith left in July 2020 and February 2021, respectively. Trace was founded in 2021, with Tran, Smith and Couture stepping into the respective roles of CEO, CTO and head of 3D Art. The startup, which builds location-based branded augmented reality experiences, is a product of some of Magic Leap's early content struggles. [youtube https://www.youtube.com/watch?v=sHbX7lsbyns?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent&w=640&h=360] “It's really hard to make AR content,” Tran tells TechCrunch. “It's really early in the ecosystem. There were a lot of partners with M
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