Campari America Taps Thinfilm’s NFC Mobile Marketing Solution to Drive eCommerce
THIN FILM ELECTRONICS ASA AME (TFECY)
NASDAQ:AMEX Investor Relations:
thinfilm.no/investors-investor-relations
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Source: Business Wire
Consumers Can Order Campari America’s Spirits Brands via Drizly by Touching Smartphone to NFC-enabled Refrigerator Magnet OSLO, Norway--(BUSINESS WIRE)-- Thin Film Electronics ASA (‘Thinfilm’) (OSE: THIN; OTCQX: TFECY), a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, today announced Campari America as a new customer. Campari America is using Thinfilm’s NFC mobile marketing solution to enable consumers to purchase its spirits brands by tapping their smartphone to a ‘connected’ refrigerator magnet. Once tapped, the magnets – which feature Thinfilm’s NFC SpeedTap™ tags and fully integrate with its CNECT™ cloud-based platform – take consumers to a product page on Drizly, the popular beer, wine, and spirits consumer-delivery platform. Consumers are then able to add the item to their cart and immediately check out, all in one cohesive mobile experience.
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