Thinfilm Helps Craft Beer Leader Drive Patron Awareness and Engagement with Interactive Smart-Phone Readable Coasters
THIN FILM ELECTRONICS ASA AME (TFECY)
NASDAQ:AMEX Investor Relations:
thinfilm.no/investors-investor-relations
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Source: Business Wire
Oskar Blues uses NFC-enabled coasters to drive 66% of all campaign traffic and generate 4.5X more time on-site than other marketing channels OSLO, Norway--(BUSINESS WIRE)-- Thin Film Electronics ASA (“Thinfilm”) (OSE: THIN; OTCQX: TFECY), a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, today published a case study in conjunction with craft beer leader and current customer, Oskar Blues Brewery. In June, Oskar Blues distributed 200,000 ‘smart’ coasters nationwide in bars and restaurants as part of a marketing campaign to celebrate the brewer’s 15th anniversary and promote a new 16-ounce Dale’s Pale Ale Draft Can. The coasters featured NFC SpeedTap™ tags and fully integrated with Thinfilm’s CNECT™ cloud-based software platform. When tapped by a patron with a smartphone, the coasters generated a behind-the-scenes video that shared the history of
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