Beauty poised for growth at Target and Kohl's as shoppers prep for parties, shop in person again [CNBC]
Target Corporation (TGT)
Last target corporation earnings: 3/3 06:30 am
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Source: CNBC
The holiday season brings the first big test for partnerships that Target and Kohl's have struck with Ulta Beauty and Sephora. Both Target and Kohl's say the partnerships are helping bring new customers to their brands. Prestige beauty sales in the U.S. this year are expected to top pre-pandemic levels in 2019 by the low to mid single-digits, according to The NPD Group. Beauty is always a big holiday category, but this year it's poised to be even bigger. Shoppers aren't just looking for perfumes or candles to give to family and friends. They are eager to replenish makeup bags, refresh routines and buy new lipsticks to don at parties. Consumers are also heading back to stores in larger numbers — a shift that could lift sales in a category that's driven by in-person experiences. A trip to a beauty store offers the chance to try out an item before purchasing, talk to an expert or grab stocking stuffers and impulse buys after seeing colorful displays. That is playing out at Tar
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