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Stock impact report

First Financial Bank Uses Kasisto’s AI-Powered Digital Assistant to Drive 27% Increase in New Certificates of Deposit

First Financial Corporation Indiana (THFF) 
Last first financial corporation indiana earnings: 4/29 01:30 pm Check Earnings Report
Company Research Source: Business Wire
40% of interactions with First Financial Bank’s digital assistant Gabby occur outside regular contact center hours with 20% over the weekend.Digital banking customers who use Gabby are more highly engaged, logging in 46% more often on average compared to digital banking customers who do not use Gabby. NEW YORK--(BUSINESS WIRE)--First Financial Bank, the 5th Oldest National Bank in the United States, has experienced a 10% overall increase in new accounts opened since introducing its AI-powered digital assistant, Gabby, with the primary lift coming from new deposits and loans. Through a partnership with Kasisto, creator of KAI, the leading conversational AI platform for the financial services industry, First Financial Bank is tapping into AI to increase customer usage across banking products including CDs as well as mortgages, personal loans and vehicle loans.“Integrating Gabby into our First Financial team has been crucial to elevating the client experience,” said Brad Waldhoff, Chi Show less Read more
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