The Jewelry Industry's Design Dilemma [Forbes]
TIFFANY (TIF)
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Source: Forbes
Tweet This If consumers can't see meaningful differences, what else is there to look at but price? Deposit Photos Walk into many jewelry manufacturing plants around the world – perhaps even most – and you’ll see lowest-common-denominator design processes taking place. You’ll encounter it in conference rooms, where retail buyers are reviewing the designs they saw at the jewelry show in Las Vegas, or Hong Kong, or Basel; asking if the manufacturing team can knock off their favorite looks from the exhibitions. You’ll see it in offices, where a designer’s work is being picked apart by sales staff, who are suggesting that a few more diamonds on the halo, or down the shoulder, or a blackened metal, or a more pointy-tipped prong, are necessary; that these are the elements that seem to be selling in the market. Then, the top sales guy takes the designs back to his desk and returns a day later with images pulled off a Google search,
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