VideoAmp Extends TV Viewership Panel to Fuel Its Smart TV & Set-Top Box Data Commingling Strategy via Partnership with TiVo
TIVO (TIVO)
Last tivo earnings: 2/18 04:10 pm
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Source: Business Wire
Industry Leading Cross-Screen Audience Panel Now Reaches 25 Million Devices in 19 Million U.S. Households NEW YORK & LOS ANGELES--(BUSINESS WIRE)--To further advance its practice of commingling TV viewership data from Smart TVs (ACR) with the same from cable and satellite set-top boxes, VideoAmp is partnering with TiVo. The expanded data set extends VideoAmp’s TV Viewership data pool to cover 25 million devices in 19 million U.S. households and gives marketers and media owners sophisticated cross-screen media planning, measurement, and optimization capabilities, bolstered by device-level viewership data and audience insights from participating multichannel video programming distributors (MVPDs), TV and DVR manufacturers.VideoAmp uses commingled TV Viewership data to map households to privacy-protected digital identity and advertising exposure data to model a nationwide, cross-screen audience that brings new transparency, liquidity, and accountability to the media and marketing ecos
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