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Stock impact report

TELUS (TU) GenAI Tool Awarded Privacy by Design Certification [Yahoo! Finance]

TELUS International (Cda) Inc. Subordinate Voting Shares (TIXT) 
Company Research Source: Yahoo! Finance
Design (ISO 31700-1) for its generative Artificial Intelligence (GenAI) customer support tool. The certification highlights TU's dedication to upholding the highest standards of privacy and data protection while continuously enhancing the customer experience through innovation. The evaluation of the GenAI tool was carried out by KPMG, an international auditing and advisory firm, which affirmed its alignment with global privacy standards and the stringent requirements outlined in the ISO 31700-1 Privacy by Design Standard. Powered by Fuel iX, the GenAI tool offers TELUS customers quick and intuitive responses to their inquiries, delivering a smooth digital experience that emphasizes user privacy and convenience. FueliX is an enterprise-grade AI engine provided by TELUS International. In order to address challenges associated with GenAI, TU has implemented a comprehensive Responsible AI program, which includes a stringent risk management assessment in alignment with the ISED Vol Show less Read more
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