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Stock impact report

Homesense is growing quickly. Should furniture retailers worry? [Yahoo! Finance]

TJX Companies, Inc. (The) (TJX) 
Last tjx companies, inc. (the) earnings: 2/26 08:00 am Check Earnings Report
US:NYSE Investor Relations: investor.tjx.com
Company Research Source: Yahoo! Finance
should: The TJX-owned brand is ramping up to be a major disrupter. Although it has only about 55 locations now, with the opening of new stores in Texas this month, the off-price home furnishings retailer is starting to grow its footprint. If this expansion pace continues, HomeSense could be on its way to becoming a national chain with hundreds of locations. At first appearance, it is a döppelganger to its sister brand, HomeGoods : an off-price format largely located in shopping centers and devoted to a rapidly changing assortment of home furnishings—with an aggressive pricing strategy that sometimes is more sizzle than substance. But a closer inspection of its merchandising mix shows that it is clearly more furniture-centric than HomeGoods. Walking through its stores, you'll see more floor space dedicated to the category, as well as living, dining and bedroom casegoods that the other doesn't touch. All of that is exactly why the brand poses a significantly larger threat to furnitu Show less Read more
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