Tariffs reshape holiday shopping, hitting prices and selection [Los Angeles Times (CA)]
TJX Companies, Inc. (The) (TJX)
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Source: Los Angeles Times
American shoppers facing inflation and weak job growth are trimming holiday gift budgets, shifting toward cheaper options and discount retailers to save money. Toy prices jumped 5% to 20%, with dolls costing $30 to $35 versus $20 to $25 last year, affecting lower-income holiday shoppers most. The Ah Louis Store in San Luis Obispo, California, turns into a winter wonderland every holiday season. Green garlands, giant nutcrackers, baubles and bows go up in early November on the historic downtown building that houses the gift shop. Inside, customers can choose from over 500 different types of ornaments and a variety of holiday gift baskets. “We really just make it a magical spot,” co-owner Emily Butler said. “Whether you come in or not, we want to make sure that we're spreading that holiday joy.” But Butler says she and her twin sister-business partner had to work harder this year to turn browsers into buyers and to make a profit. Many of the decorations and stocking stuffers
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