TKO and Supersure Announce Official Multiyear Marketing Partnership Across UFC, Zuffa Boxing & UFC BJJ
TKO Group Holdings, Inc. Class A (TKO)
Company Research
Source: Business Wire
LAS VEGAS--(BUSINESS WIRE)--TKO Group Holdings, Inc. (NYSE: TKO) today announced a multiyear sponsorship agreement with Supersure, a technology-enabled licensed insurance agency, in which Supersure will be integrated within UFC, Zuffa Boxing, and UFC BJJ events in the United States, providing Supersure with unprecedented reach and exposure with engaged sports fans.Under the new agreement, Supersure will become the Official Small Business Insurance & Commercial Brokerage Technology Partner across UFC, Zuffa Boxing, and UFC BJJ, marking the first time TKO has opened this category to a brand sponsor.“Supersure is created for business owners like me that like to fight and take risks,” said UFC President & CEO Dana White. “They are tech-driven, think differently, and aren’t afraid to challenge the old way of doing business. I’m excited to partner with them across UFC, Zuffa Boxing and BJJ."“We’re thrilled to join with TKO and UFC, bringing Supersure to one of the biggest stages in spor
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TKO
Earnings
- 2/25/26 - Miss
TKO
Sec Filings
- 4/10/26 - Form SCHEDULE
- 4/7/26 - Form 4
- 4/2/26 - Form 4
- TKO's page on the SEC website