TKO, Polymarket strike multiyear deal to integrate prediction markets into UFC events [CNBC]
TKO Group Holdings, Inc. Class A (TKO)
Company Research
Source: CNBC
during the UFC Fight Night event at anb Arena on February 01, 2025 in Riyadh, Saudi Arabia. (Photo by Chris Unger/Zuffa LLC) Chris Unger | Ufc | Getty Images TKO Group Holdings — the parent company of UFC and Zuffa Boxing — has signed a multiyear partnership with Polymarket to bring real-time prediction markets into live combat sports. The deal makes UFC and Zuffa Boxing the first sports organizations to incorporate prediction market technology into live events. Polymarket will provide real-time data visualizations of fan sentiment and momentum during fights, offering an additional layer of engagement alongside traditional sports betting. “By partnering with Shayne and his team at Polymarket, we're unlocking a new dimension of fan engagement,” said Ariel Emanuel, executive chair and CEO of TKO, in a statement. “Integrating Polymarket with the UFC and Zuffa Boxing live experience will help fans interact with these events in real time, transforming passive viewership into active
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TKO
News
- TKO Declares Fourth Quarter 2025 DividendBusiness Wire
- TKO Group (NYSE:TKO) had its "hold (c)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- TKO Group (NYSE:TKO) had its price target raised by analysts at JPMorgan Chase & Co. from $218.00 to $220.00. They now have an "overweight" rating on the stock.MarketBeat
- Estimating The Fair Value Of TKO Group Holdings, Inc. (NYSE:TKO) [Yahoo! Finance]Yahoo! Finance
- TKO Group (NYSE:TKO) had its "hold (c)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
TKO
Earnings
- 11/5/25 - Miss
TKO
Sec Filings
- 12/3/25 - Form 4
- 12/3/25 - Form 144
- 12/2/25 - Form 4
- TKO's page on the SEC website