TKO Uses UFC Good Greek Deal To Extend Year Round Sponsorship Reach [Yahoo! Finance]
TKO Group Holdings, Inc. Class A (TKO)
Company Research
Source: Yahoo! Finance
UFC, part of NYSE:TKO, has entered a new multiyear marketing partnership with Good Greek Moving & Storage. The agreement brings Good Greek branding to UFC Fight Nights and Dana White's Contender Series, along with athlete ambassador campaigns. The partnership is structured as a multi-platform sponsorship across live events and promotional content. TKO Group Holdings, through UFC, is continuing to use sponsorships tied to high-visibility combat sports content, including UFC Fight Nights and Dana White's Contender Series. For investors, deals like this highlight that TKO is not only monetizing media rights and live events, but also selling access to its audience through brand partnerships. As you track NYSE:TKO, this kind of deal can help you gauge how the company is using its media and athlete assets to attract advertisers. Future announcements around similar sponsorships, cross-promotions, or expanded brand integrations may be useful signals for how TKO is building out its co
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TKO
News
- TKO Group Holdings to Participate in the Morgan Stanley Technology, Media & Telecom ConferenceBusiness Wire
- UFC FIGHT NIGHT® To Take Place During BEYOND Week 2026PR Newswire
- Is It Too Late To Consider TKO Group Holdings (TKO) After The WWE UFC Merger? [Yahoo! Finance]Yahoo! Finance
- Assessing TKO Group Holdings (TKO) Valuation After Mixed Recent Share Price Performance [Yahoo! Finance]Yahoo! Finance
- WWE Parent Company Endeavor In Class Action Lawsuit Over Privatization [Yahoo! Finance]Yahoo! Finance
TKO
Earnings
- 11/5/25 - Miss
TKO
Sec Filings
- 2/3/26 - Form 4
- 2/2/26 - Form 144
- 1/29/26 - Form 4
- TKO's page on the SEC website