WWE strikes deal with Logan Paul and KSI's Prime, will feature brand on center of ring mat [Yahoo! Finance]
TKO Group Holdings, Inc. Class A (TKO)
Company Research
Source: Yahoo! Finance
Financial terms of the agreement were not disclosed. As part of the deal, Prime Hydration will become the exclusive official hydration drink partner of the WWE Prime Hydration will have center mat branding at WWE premium live events including WrestleMania and Money In The Bank. The deal also gives it match sponsorships, co-presenter designations at future premium live events, and social support from WWE personalities. The agreement further strengthens Paul's relationship with TKO Group Holdings, the parent company of WWE. In January 2023, UFC, which is also part of TKO, announced that it struck a multiyear global marketing partnership with Prime, making it the official sports drink of the mixed martial arts organization. Paul has also been wrestling for WWE since 2022. Two months ago, the social media personality, who currently holds the WWE's United States Championship, announced on Instagram that he renewed his contract with the sports entertainment company. Paul initiall
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News
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TKO
Earnings
- 5/8/24 - Miss
TKO
Sec Filings
- 5/9/24 - Form 424B3
- 5/8/24 - Form 10-Q
- 5/8/24 - Form 8-K
- TKO's page on the SEC website