Telaria and Sling TV Research Reveals Connected TV Is Key to Reaching Undecided GenZennial Voters Ahead of the 2020 Presidential Election
TELARIA INC (TLRA)
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Source: Business Wire
66% Say CTV Ads Are Relevant and Informative; 50% Prefer CTV Ads vs. Linear TV Ads NEW YORK--(BUSINESS WIRE)--Telaria (NYSE:TLRA), the complete software platform that optimizes yield for leading video publishers, today published proprietary research in partnership with Sling TV, illustrating how Connected TV (CTV) will be the key platform for political advertisers to reach GenZennial voters, regardless of party affiliation. With the 2020 Presidential election expected to see an unprecedented amount of advertising spending, the stakes for buyers and sellers of advertising has never been higher.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190807005393/en/By 2020, there will be 52 million voters ages 18-29 (known as GenZennials) making up roughly 20% of the voting population. The Telaria/Sling study, titled “Connected GenZennials: The CTV-First Generation’s Impact on the 2020 Elections,” found that 90% of this group plan
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