Toyota and Nissan pair up with Tencent and Baidu for China AI arms race [CNBC]
Toyota Motor Corporation (TM)
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Source: CNBC
The separate announcements from two of Japan's biggest automakers at the Beijing auto show also underscored the attempt by Japanese manufacturers to come to grips with the massive technological shifts that have disrupted their once enviable positions in the Chinese market. Just a few years ago, Japanese car companies were some of the most prominent foreign brands in China. More recently, they have been left flatfooted as local manufacturers led by BYD have snatched market share with software-laden electric vehicles aimed at younger drivers. Both Tencent, a gaming and social media giant and Baidu, China's leading search engine, have been leaders in the country's generative AI race. Toyota, the world's largest carmaker by volume, will include technology from tech giant Tencent technology in a China-made passenger vehicle that will go on sale this year, said Toyota's Yiming Xu, a director for brand and communications for China. The companies will offer services through Tencent's
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