Kelley Blue Book Announces Winners of 2024 Consumer Choice Awards [Yahoo! Finance]
Toyota Motor Corporation (TM)
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Source: Yahoo! Finance
ATLANTA March 27, 2024 /PRNewswire/ -- After several years of car-buying challenges due to production complications from the pandemic, 2024 is finally a great time for consumers to buy a new car, with supply evening out and more deals becoming available. Yet while some of the challenges have eased up, buying a new car is still a huge purchase decision where shoppers devote hours to researching which brand and model is best for them, and consumer perception weighs heavily into this process. Recognizing automakers' outstanding achievements in creating and maintaining brand attributes that earn the attention and enthusiasm of new-car buyers, Kelley Blue Book, a Cox Automotive company, today announces the winners of the 2024 Consumer Choice Awards . These awards – formerly known as the Brand Image Awards – are based on annual new-car shopper perception study data. Award categories are calculated among in-market luxury and non-luxury, including truck and electric vehicle (EV)/hybrid shopp
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