Toyota Plans to Sell U.S.-Built Cars Back Home in Japan Starting 2026 [Yahoo! Finance]
Toyota Motor Corporation (TM)
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toyota-global.com/investors
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Source: Yahoo! Finance
The Japanese automaker said it plans to begin selling three vehicle models built in the United States in the Japanese market starting in 2026. The models include the Toyota Camry sedan, Highlander sport utility vehicle, and the Tundra full-size pickup truck. This is a rare instance of reverse exports within the auto industry where vehicles produced abroad return to the automaker's domestic market. Toyota's leadership described this move as part of efforts to broaden its product lineup in Japan, respond to diverse customer preferences, and support trade relations between Japan and the United States. Typically, Japanese automakers export vehicles from Japan to global markets. The decision to bring American-built cars to Japan turns a new chapter in Toyota's global manufacturing approach, though primarily influenced by shifting trade pressures and evolving political dynamics. The three vehicles destined for Japanese showrooms have distinct roles in Toyota's strategy: Camry sedan
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News
- Toyota plans to sell 3 US-built vehicles in Japan in 2026 [Yahoo! Finance]Yahoo! Finance
- How the 2026 Toyota Camry delivers on peppy acceleration, fuel efficiency, and cabin space. [USA TODAY]USA TODAY
- Toyota Motor Corporation (TM) Exceeds Market Returns: Some Facts to Consider [Yahoo! Finance]Yahoo! Finance
- Why Toyota (TSE:7203) Is Up 5.0% After US$10 Billion Hybrid-Focused U.S. Investment Push [Yahoo! Finance]Yahoo! Finance
- Toyota Sends U.S. Built Models Back Home [Yahoo! Finance]Yahoo! Finance
TM
Sec Filings
- 11/28/25 - Form 6-K
- 11/5/25 - Form 13F-HR
- 11/5/25 - Form 6-K
- TM's page on the SEC website