Toyota Showcases All-New 2026 RAV4 and Team Toyota Athletes in Super Bowl LX
Toyota Motor Corporation (TM)
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toyota-global.com/investors
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Source: PR Newswire
Two 30-second spots explore origin stories that shape the destinationPLANO, Texas, Feb. 6, 2026 /PRNewswire/ -- Toyota Motor North America (TMNA) returns to the Super Bowl this year with two powerful 30-second spots airing during Super Bowl LX, reinforcing the brand's belief that while destinations may change, the people beside us are what truly matter.Experience the full interactive Multichannel News Release here: https://www.multivu.com/toyota/9380251-en-toyota-showcases-all-new-2026-rav4-athletes-super-bowl-lxThe two ads, "Superhero Belt" and "Where Dreams Began," bring Toyota's long-standing human-centric storytelling to life spotlighting moments, relationships and dreams that shape who we become along the way.The film "Superhero Belt" explores the connection between a doting grandfather and grandson, and how their relationship only grows stronger with time. The story begins when the grandfather takes his grandson for a ride in his 1997 Toyota RAV4. The moment proves to be such a
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