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Stock impact report

Squircles, Screens, Wake Words: New Car Tech Is Changing How We Drive [Forbes]

Toyota Motor Corporation (TM) 
US:NYSE Investor Relations: toyota-global.com/investors
Company Research Source: Forbes
steering wheel and you instantly get the feeling that someone removed your blinders. And you realize that all along, you've been driving with a reduced view of the road. The yoke, a flat-topped, flat-bottomed steering wheel is starting to work its way into more prototypes and even production vehicles, but it's still not ready for prime time. The yoke—popular among engineers for facilitating electronic steer-by-wire systems that'll be coming to a car near you soon—demands less actual turning, but drivers find these take more getting used to, so they are slow to make their way to market. But the real advantage of a yoke is that it increases visibility. By virtue of the flat top and bottom, it reduces the amount of “wheel” in a driver's field of vision. This idea of increased visibility is next era of innovation, aided by new steering wheel shapes, displays set lower on the dashboard and ironically, more expansive screens. PROMOTED The minimalist front seat of the Volvo EX30 Show less Read more
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