Study Shows Just How the Middle Class Are Priced Out of Buying a New Car [Yahoo! Finance]
Toyota Motor Corporation (TM)
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Source: Yahoo! Finance
But sometimes, when you know your current motor is on its last legs, purchasing a brand-new car instead of another second-hand one can be a better long-term investment. But it is a tough price to pay when new cars are reaching a threshold that makes them even more unaffordable for consumers. A Cox Automotive study showed that half of new vehicle buyers in 2020 earned less than $100,000 a year. By 2025, this percentage had decreased to 37%, while the share of buyers earning more than $250,000 nearly doubled to 21%. The verdict is clear: the middle class are being priced out of buying a brand-new car. Increases in Car Price For the first time, average new car prices surpassed $50,000 in September 2025. Image Credit: 2026 Toyota. According to Kelley Blue Book , the new average comes despite discounts offered by automakers and dealers. The report states that the end of the EV tax credit, consumers opting for luxury vehicles and Donald Trump imposing tariffs on foreign exports
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