US car buyers reverse major trend in second half of 2025 [Yahoo! Finance]
Toyota Motor Corporation (TM)
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toyota-global.com/investors
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Source: Yahoo! Finance
The American auto industry had just weeks notice that President Donald Trump was moving forward with a plan to impose universal tariffs on all imports coming into the country, and that automotive tariffs would be significantly increased. GM : 2.83 million vehicles (+5.1% year over year); 17.3% market share Toyota : 2.52 million vehicles (+8.4% YoY); 15.5% market share Ford : 2.18 million vehicles (+5.6% YoY); 13.4% market share Hyundai : 1.84 million vehicles (+7.9% YoY); 11.3% market share Honda : 1.42 million vehicles (+0.6% YoY); 8.8% market share Source: Cox Automotive The tariffs announced on April 2 increased automotive import tariff burdens to 25%, resulting in billions of dollars in costs for both foreign and domestic automakers. At the same time, the president pressured the companies to keep prices the same as they had been before the new tax burden. So buyers took the signal to rush and buy vehicles they had been shopping for before the tariff levee inevitab
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