What tariffs? Toyota hits record sales in 2025, despite Trump's auto levies [CNBC]
Toyota Motor Corporation (TM)
US:NYSE Investor Relations:
toyota-global.com/investors
Company Research
Source: CNBC
The growth was buoyed by demand for hybrids in the U.S., such as its Prius and RAV4 models. Hyundai's margins lag as tariffs bite, accelerating U.S. manufacturing push. In this article A Toyota dealership is seen on November 19, 2025 in Austin, Texas. Brandon Bell | Getty Images Toyota Motor has retained its position as the world's top-selling automaker in 2025, posting record sales of 10.5 million units, the Japanese auto giant reported on Thursday. Sales of Toyota and its luxury Lexus marque rose 3.7% from a year earlier, edging out Volkswagen Group's 9 million units and Hyundai Motor Group's 7.27 million units. Notably, demand was buoyed by strong U.S. sales of hybrid vehicles, such as the Prius and RAV4 models. Toyota's strength in the U.S. came despite an aggressive tariff regime rolled out by U.S. President Donald Trump, who initially imposed 25% levies on Japanese automotives, before reducing them to 15%. In the U.S., Toyota and Lexus vehicle sales climbed 7.
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