Mazda to keep prioritising driving performance over fuel economy - CEO [Reuters]
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Source: Reuters
Mazda to keep prioritising driving performance over fuel economy - CEO | Reuters 3 Min Read TOKYO, Nov 8 (Reuters) - Mazda Motor Corp will continue focusing on driving performance over fuel economy, its chief executive said, even as the Japanese automaker follows bigger rivals in bringing more electric vehicles (EVs) to the market over the coming decade. As bigger rivals such as Nissan Motor Co plan to roll out more all-battery EVs in coming years, Mazda is betting more on mild hybrids which preserve the feel of gasoline-powered cars while improving fuel economy and reducing emissions. “We have to be careful in how we say this, but our first priority is on driving performance,” Mazda CEO Akira Marumoto told reporters earlier this week. “We want to improve fuel economy, but above that we want to use (our) new engine to improve driving performance.” A key feature of Mazda’s mild hybrids will be its new Skyactiv X engine, unveiled last year after a decade of development. It will be used
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