Trend Micro Protects Consumers in the Age of the AI PC [Yahoo! Finance]
TREND MICRO INC S/ADR (TMICY)
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Source: Yahoo! Finance
DALLAS May 21, 2024 /PRNewswire/ -- Trend Micro Incorporated TYO: 4704 TSE: 4704 ), a global leader in cybersecurity, today unveiled its plans for protecting consumers as they increasingly adopt generative AI applications alongside the expected growth in adoption of AI PCs. Designed to address the unique opportunities and risks posed by AI, Trend's strategy helps consumers embrace the use of generative AI applications safely to lower their risk of being harmed by the use and abuse of AI. In addition, Trend has, and will continue, to innovate using AI in its own cybersecurity solutions and services for greater security effectiveness and efficiencies. While AI presents great promises to consumers, it has also afforded cybercriminals the opportunity to more effectively perpetrate scams and fraud in the form of tactics such as harder to detect phishing emails or deepfake videos. In a recent study conducted by Trend, nearly 72% of respondents expressed excitement about AI's potential to
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