National Advertising Review Board Recommends T-Mobile Discontinue or Modify Certain T Satellite Claims [Yahoo! Finance]
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Source: Yahoo! Finance
or modify certain express and implied satellite coverage claims for its T Satellite service. New York, NY, March 09, 2026 (GLOBE NEWSWIRE) -- The National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, recommended that T-Mobile US, Inc. discontinue or modify certain express and implied satellite coverage claims for its T Satellite service. The underlying National Advertising Division (NAD) proceeding ( Case #7458 ) was brought by competitor AT&T Services, Inc. NAD found that certain claims related to price increases were supported, while recommending that other claims be modified or discontinued. T-Mobile appealed NAD's decision. At issue for NARB were T-Mobile's claims that “If customers can see the sky, they're connected [to T Satellite]” and “No matter where you are, you will never miss a moment,” as well as implied claims that T Satellite provides 100% coverage everywhere or everywhere the sky is visible. NAD determined that these
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TMUS
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TMUS
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- 3/12/26 - Form 4
- 3/10/26 - Form 144
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