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Stock impact report

T-Mobile Tuesdays Revamp Puts Customer Retention And TMUS Valuation In Focus [Yahoo! Finance]

T-Mobile US, Inc. (TMUS) 
Last t-mobile us, inc. earnings: 2/6 04:01 pm Check Earnings Report
US:NYSE Investor Relations: investor.t-mobile.com
Company Research Source: Yahoo! Finance
T-Mobile US (NasdaqGS:TMUS) is expanding its T-Mobile Tuesdays rewards program for its 10-year anniversary. The refreshed perks include a free MLB.TV subscription and new merchandise offers for eligible customers. The move comes as T-Mobile responds to higher churn and customer pushback on recent price and plan changes. T-Mobile US, trading at $208.47, is leaning on its decade old T-Mobile Tuesdays program as a tool to keep subscribers engaged and reduce switching. The stock shows mixed performance, with a 4.5% return year to date and a 17.1% decline over the past year, while longer term returns over 3 and 5 years are 52.1% and 76.3%. For investors, the renewed loyalty push adds another piece to the picture when evaluating how NasdaqGS:TMUS is working to keep its customer base steady. For anyone tracking the telecom space, this expanded rewards lineup highlights that customer experience and perceived value are front and center for T-Mobile right now. As competition remains in Show less Read more
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